Every year on July 1st, Singapore comes together to honour the dedication, discipline, and bravery of our servicemen and women on SAF Day. It’s a day filled with ceremonies, heartfelt appreciation, and community spirit—a reminder of how the Singapore Armed Forces form the backbone of our nation’s peace and security.
While parades and pledges mark the formal observance, there’s something to be said about the little moments too—like a shared snack that brings people together, sparks conversation, and spreads cheer. This year, Uncle Didi is proud to join in the celebration with an explosive burst of flavour, honouring our nation’s defenders with the perfect snack: gourmet popcorn.
Yes, you read that right. Popcorn isn’t just for movies—it’s quickly becoming a star at every celebration. And as a top popcorn brand in Singapore, Uncle Didi is ready to bring joy to barracks, bases, and beyond this SAF Day.
Think about it: popcorn is light, shareable, and universally loved. Whether you’re a full-time national serviceman (NSF), a reservist back for ICT, or a regular giving your all every day, popcorn is the kind of snack that fits easily into your rucksack—and your day.
It’s also a low-mess, high-energy treat that can be served almost anywhere—from open parade squares to cosy break rooms. And in the spirit of SAF Day, popcorn is more than a snack. It’s a symbol of unity: simple on its own, but outstanding when seasoned with the right mix—just like every unit in the armed forces.
This year, Uncle Didi is elevating that symbolism with a flavour that hits all the right notes for a fiery celebration.
Introducing our latest limited-edition creation: Tom Yum Goong Popcorn.
Inspired by the bold, aromatic Thai soup, this unique flavour blend captures the zesty tang of lemongrass, the kick of chili, and the rich umami depth of prawns—all wrapped around crunchy, perfectly popped corn. It’s the perfect fusion of Southeast Asian flair and snackable joy.
Designed to excite tastebuds and energise the spirit, this flavour is dedicated to our uniformed heroes—bold, unafraid, and full of fire.
Uncle DiDi’s Tom Yum Goong is a celebration in a bag:
Whether you’re gifting it to a fellow soldier or enjoying it during downtime in camp, this popcorn flavour is bound to become an instant favourite. It’s gourmet popcorn in Singapore—with an edge.
SAF Day isn’t just for ceremonial observances. In camps across the island, it’s a time of bonding, reflection, and—you guessed it—snacking. Uncle Didi has a few flavour-packed ideas to bring joy to your unit this SAF Day:
1. Set Up a Popcorn Station
A mobile popcorn bar is a crowd-pleaser. Let servicemen choose from a range of flavours—including the new Tom Yum Goong, classic caramel, and cheese. It’s an interactive, tasty break from routine.
2. Custom Flavour Voting Booth
Encourage participation by letting platoons vote on their favourite popcorn flavour of the day. It’s a fun way to build camaraderie and give feedback on future limited-edition ideas.
3. Popcorn Games & Trivia
Turn snack time into game time with SAF-themed trivia competitions or “Guess the Flavour” blind taste tests.
4. Popcorn Goodie Packs for Every Unit
Pre-packed SAF Day popcorn bags with motivational messages (“You’re Our Hero!”, “Thanks for Serving with Pride!”) are perfect for camp-wide distribution. They’re compact, affordable, and deliver a big impact in a small package.
5. Movie & Munch Night
Cap off the day with an in-camp movie screening. Throw in a popcorn bar and you’ve got a celebration that feels both relaxed and rewarding.
These activities not only lighten the day but reinforce the value of shared moments, a principle that mirrors the strength of the SAF itself.
As SAF Day 2025 approaches, it’s time to think beyond medals and speeches. Appreciation can come in many forms, and sometimes, it’s as simple—and meaningful—as a warm bag of popcorn.
Whether you’re planning a full-fledged celebration in camp or just looking for a small gesture to thank a friend or family member in uniform, Uncle Didi has you covered. From classic favourites to bold new blends like Tom Yum Goong, our popcorn is crafted to bring smiles and spark conversations.
Join us this July in raising a snack-filled salute to the men and women who protect our nation every day.
