Bridging Joy: Uncle DiDi’s Efforts in Community Giving

At Uncle DiDi, the essence of our mission lies in the belief that joy and fun are meant to be shared with everyone, regardless of their circumstances. It is this philosophy that serves as the driving force behind our active involvement in various causes.

Our efforts are directed towards collaborating with various agencies, volunteer groups, and government organisations. Through these partnerships, we aim to reach out and extend our support to individuals of all age groups and varying needs. From older adults to children, youth to healthcare workers, we are determined to touch lives and make a difference where it truly matters.

Supporting Through Sponsorship and Product Sales

We recognise that supporting different causes requires a versatile approach. Through collaborations with various partners, Uncle DiDi employs a range of strategies to ensure our contributions make a meaningful impact.

One of our primary methods involves sponsoring fundraiser events and sales of our products. Notably, in the years 2020 and 2021, we partnered with Aphasia SG, a 100% volunteer-driven group, by donating 100% of the proceeds from the sales of our popcorn during the Christmas season. This initiative raised nearly $10,000 each year, demonstrating the power of collective efforts for a good cause.

Bringing Joy During Challenging Times

During the challenging times of the COVID-19 pandemic in 2021, Uncle DiDi stepped in to extend our support to the National University of Singapore (NUS) Emergency Department. In recognition of the dedication displayed by frontline healthcare workers, we sponsored 500 tubs of popcorn, hoping to infuse a moment of joy into the lives of those who tirelessly served the community during one of the most trying periods in recent history.

Embracing Youth and Fostering Community

Our commitment to making a positive impact spans across diverse causes. In 2022, we joined forces with KKH (KK Women’s and Children’s Hospital) to contribute to the President’s Challenge Charity by sponsoring 200 products. The entirety of the sales proceeds was channelled towards supporting this noble cause.

This year, our focus has been on the Glyph Community Charity Organisation, which serves youth through its carnival anniversary celebration. We proudly provided four live food stations for over 1000 low-income families to enjoy.

Upcoming Ventures

The coming months hold exciting prospects for Uncle DiDi. We are set to sponsor Project Lavander in collaboration with the Singapore Cancer Society, contributing 500 packs of popcorn to their fundraiser.

In October, our support extends to Home of the Age with 300 popcorn cups, followed by an engagement with AIC (Agency for Integrated Care) in November. As part of the healthcare month, we will provide 2000 popcorn packs to staff members, expressing gratitude for their unwavering dedication.

Spreading Love, One Kernel at a Time

Our commitment to giving back stems from the understanding that not only those in need require support. The individuals who form the backbone of our societal systems deserve moments of joy and respite as well.

Through our signature popcorn and cotton candy offerings, we aid these organisations in their noble efforts to uplift individuals, alleviate stress, and offer a taste of carefree happiness.


Our journey of spreading joy and fun isn’t just a mission; it’s a labour of love. We believe that life becomes more beautiful when we come together to create smiles. Join us as we pop up in the most unexpected places, leaving behind a trail of joy, laughter, and the reminder that a little bit of fun can make a big difference.

Be a part of our cause by trying out our pre-packaged popcorn and cotton candy today. With every delightful bite, you’re not only treating yourself to a burst of unique flavour but also contributing to the ongoing joy-spreading endeavour. Let the enchanting taste of our brown sugar popcorn or unicorn cotton candy transport you back to carefree moments, and know that with each purchase, you’re helping us extend the reach of happiness.